If you thought adults are nit-picky and fastidious, wait to see the little ones. For them is all about the shock value. Sure, the fairy cakes they are dreaming about have to be tasty as well, but, ultimately, everything revolves around the looks. With such an exacting clientele, we had to live up to the expectations and so we did. And if our birthday cake ideas would be translated into songs, they would sound like a mix between Beethoven’s 9th Symphony and PSY’s Gangnam Style –an insanely detailed professional approach of the crafting process, combined with the playfulness of the infantile spirit.